Best Selling Author

Shelle Rose Charvet

Shelle’s books

Words That Change Minds

Forbes Best Management book for executives and entrepreneurs.

By Shelle Rose Charvet

How to master influencing language and
get what you want, without manipulating.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, to be more persuasive with everyone?

Discover the ways people unconsciously get motivated, process information, and make decisions.
Decode any communication problem and solve it.
Learn how to pry open mental space in even the most closed of minds.
Create rapport and credibility with anyone.
Avoid inadvertently saying or doing the wrong thing.
Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution.

Increase your impact in interpersonal communication, teamwork, and in mass communication.

Get your copy

I had to laugh at the bookstore on Monday. Everyone that asked me if I knew any good books got an enthusiastic presentation on yours. I told them how much pain I would have avoided in personnel if only I had had your book nine months earlier.

Gary E.

Megal Colorado Springs, Colorado

Can you imagine your business profits increasing by 10-30%? That is what my company was able to immediately experience, as I used Ms. Rose Charvet’s LAB Profile® to make improved hiring decisions.

Edward Lund

Telecommunications Manager, California

At last I got your book, and on the strength of its information I have my first decent commercial assignment helping a local employer do his own recruiting, as he is fed up with the standard of the local employment bureaux.

Roger Phillip

Trainer, United Kingdom

Words That Change Minds provides a comprehensive overview of the fundamental differences in individual behavioral patterns, questions that reveal these patterns and the language most likely to influence people according to their dominant patterns.

Joel P. Bowman

Professor Haworth College of Business, Western Michigan University Kalamazoo, Michigan

The LAB Profile^®and the book Words That Change Minds, written by Shelle Rose Charvet, have proven to be invaluable tools in my evaluation and hiring process. Candidates have been screened in to positions and screened out, far
more appropriately, through the proper use of these techniques. I highly recommend these additions to your array of behavioural interviewing tools.

Gordon I. Brown

Vice-President, Executive Search Corporate Consultants, Toronto, Ontario

Words That Change Minds gave me a level of awareness and precision in
communication that I did not think was possible. I used to get frustrated when I
worked with others who had different communication patterns than my own. Now, I get curious. What a breakthrough!

Clay Conner

Strategic Planning Analyst, Idaho Power, Boise, Idaho

I pull out Words That Change Minds whenever I am facing a situation where I am not connecting with an individual. By using Shelle’s techniques I can understand them better and then establish a much higher level of rapport. As a sales professional there are times when I have to present to key decision makers. Shelle’s book has helped me understand how to communicate with people on their terms and that has increased sales.

Karl Meema

Calgary, Alberta

Words That Change Minds belongs on the must-read list for everyone who interacts with other people. I have found it to be invaluable for understanding and communicating effectively with business associates, family and friends. It’s the first book I have read that identifies various styles of communicating and outlines an easy-to-follow process to create an accurate exchange of information.

Tom Dearth

President, Spotlight Presentations, Denver, Colorado

Shelle’s book, Words That Change Minds, is a helpful and practical reference tool and guide in preparation for management, negotiation, mediation or conflict resolution. Understanding and respecting people is at the core of good communications. I have found the LAB Profile® to be a useful and insightful tool. It helps you progress towards your desired outcome, while respecting the needs and pace of those with who you are working.

Geneviève O’Sullivan

Director General, Strategic & Corporate Relations, Agriculture and Agri-food Canada, Ottawa, Ontario

I read the book – it’s easy reading, entertaining, and very practical. I’ve used the motivation traits questions to help a Malaysian friend clarify his career goals, a middle-age friend to build her résumé, and most interesting of all, a Chinese lady to decide whether or not she should buy a South Sea pearl necklace! And all the while, they didn’t know I was using the standard questions because it was like natural conversation.

Kenzie L. Kwong

Director, Kenn & K Consulting Ltd., Hong Kong and Asia Pacific

This book provides intriguing insights into what motivates people, how they make decisions and generally what makes them tick. I found this information very valuable.

Juel Hogg

Marketing Program Manager, Hewlett-Packard, (Canada) Ltd., Toronto, Ontario

Words That Change Minds has greatly assisted our staff in honing their negotiating skills – I highly recommend this book to anyone who has to deal with high stakes communication.

Harry Hynd

Director, District 6, United Steelworkers of America, Toronto, Ontario

Knowing the precise definitions of spoken or written words is not enough to understand the real intended meaning. The LAB Profile^® solves this for each unique relationship and provides the influencing words that are most effective for that particular relationship.

Chuck Watson

Corporate Accounts Vice President, Coulter Corporation, Miami, Florida

Excellent book – would recommend this book to anyone wanting to use NLP in the business world. Written in a down -to-earth, extremely readable, interesting style with useful real-world examples … and with a great sense of humor!

David Kintler

President, Sales Winners Inc. Coral Springs, Florida

After reading Shelle’s book, I asked her to train my management, customer service representatives, consultants and sales staff. Not only does it work in achieving bottom line results in business, she also taught my wife and I how to communicate at a new level. Shelle is the master of influential communication. I strongly urge all business leaders to read this book … it could change your life!

Richard A. Grehalva

Vice President, CSC, Birmingham, Alabama

Wishing Wanting Achieving

Personal & Professional Strategic Planning

By Shelle Rose Charvet

You have probably read, heard, and seen lots of information about the benefits of setting goals. Maybe you have even created a vision board and you have achieved goals you visualized.

Most people do not set goals – and for a very good reason!
Most goal-setting processes do not work.

So what is the issue that plagues so many people? It is not usually a problem of not having the knowledge or the skill – if you only needed to find out how to do something to be successful, most people would accomplish what they wanted.

Motivation – or rather, lack of motivation – is the real problem! Did you know that over 40% of the population are not motivated by goals?

This mini-book is designed to help you discover the difference between goals you set and those you achieve.

Each of us has our own success strategies.
Isn’t it time you found out yours?

Get your copy

I have just read Wishing, Wanting and Achieving and I just wanted to thank you for the outstanding value that you delivered for me personally.

Although I have read your book “Words that change Minds” and am NLP-trained, it refreshed my knowledge and showed how to apply some of the principles I knew into a totally different area.

I always thought I was a “Towards” motivated person but you helped me to see that I have been underestimating the impact that can come from harnessing “Away From” strategies. And it allowed me to see that many of my past successes have indeed been driven by that very principle.

It is probably the best personal planning book I have ever listened to and I will be recommending it to all my friends and contacts.

Gavin Meikle

United Kingdom

I can’t thank you enough for this book! I have a lot of pieces in place in my head after I read it and I’m going to review to it over and over again as it has always puzzled me why people don’t get things done even if they “really” (as they themselves say it, me included) want to do those things. I only wish that this I’ve got my hands on this material earlier; though we have to be ready for the information too. Thanks very much again!

Elena Kjærsdam

Denmark

“Wishing, Wanting, and Achieving” is excellent. I learned that in order to achieve goals it helps to make them part of what I already do. It also helps to set up a plan as to how the goal can be attained. For example, I will need to contact 20 people a day if I am to attain my goal of increasing my sales for this year. Thank you so much!

Trish Belisle

United States

Thanks for sharing your “Wishing, Wanting, and Achieving” ideas. Here’s what I got out of it:

If I am in the “Options” mode (which I am most of the time), then other things displace my goal and interfere with my commitment.
I need to compare the strategies I used when I accomplished goals to those I used when I didn’t.
When willpower is in competition with imagination, the latter wins

Fabulous content and I really enjoyed it.

Ida Shessel

Toronto, Canada

I went through “Wishing, Wanting, and Achieving” before I started work today. It was just what I needed. You are so smart and intelligent, and the way you communicate your message is just awesome.

I know all this stuff, and yet I forget, so easily, how to apply it. Like many people, I find it easy to set goals, but I forgot the importance of the trigger to start me moving. I realize, from this book, that my biggest problem, that prevents me achieving my goals, is a lack of a procedure, and a failure to break the goal down into achievable steps. As I listened to you, I reviewed some goals that I had failed to achieve in the last year, and some goals that I would like to achieve but am not sufficiently motivated to start.

I now realize that I need a trigger of something I want to avoid and give it a lot more attention than I would normally give it. I also need to stop having choices, make the decision and have a step by step procedure to get me started and keep me going. Deadlines made public are a very good motivator.

Your “Wishing, Wanting, and Achieving” could be the difference that makes the difference this year! Thanks for the inspiration.

John Bourke

Lawyer Dublin, Ireland

I just read your goal setting strategies in “Wishing, Wanting, and Achieving.” As usual it was most helpful. Thanks for sharing it.
My reason for writing you, is that I am so VERY IMPRESSED WITH YOU, for what you have designed (and are still designing) for the rest of us mere mortals. Keep up the good work.

Bill Huckabee

Pennsylvania, USA

Words That Change Customers Minds

(soon to be published)

By Shelle Rose Charvet

Find out the right influencing language and actions that match your customers’ unconscious motivations and transform upset customers into loyal customers.

If you want to ramp up your sales, shorten the sales cycle, get more from your marketing, and improve both customer and employee satisfaction, Words That Change Customers’ Minds shows you how.

A practical book for leaders and independent businesspeople for solving the complex interactions between customers and suppliers.

Shelle Rose Charvet

is the founder of The Institute for Influence. She is a bestselling author and the international expert on Influencing Language, researching and teaching for over 30 years.

Her first book, Words That Change Minds, is an international bestseller, available in 15 languages, and a Forbes best management book.

Organizations in over 30 countries ask Shelle to help them
increase their impact and influence.

As a top international speaker,
Shelle has been inducted to the Canadian Speaking Hall of Fame,
and is recognized as a Global Speaking Fellow by
the Global Speakers Federation.
She has earned the Certified Speaking Professional and
Certified Virtual Presenter designations.