LAB Profile® Consultant / Trainer / Coach

Live Online Certification


March 23 – 25,
March 30 – April 1,
April 6 – 8 2022,
3 x 3 days (9 days total)


Don’t take our word for it!

Here is what our participants are saying

Stand out in a market full of

coaches, trainers, and consultants.
The LAB Profile® is Different!

As a Coach

  • Know exactly what language to use – or avoid – to find the open door to reach your coaching clients
  • Enable your clients to solve their problems and achieve their goals quicker
  • Use our Conversational Coaching(c) process so your clients can master their most difficult communication situations

As a Trainer

  • Get “ready to go” Digital LAB Profile® Training Programs
  • Run your own LAB Profile® trainings right away.
  • Enhance your presenting & facilitation skills to handle even the most challenging groups
  • Design online and live learning programs that actually change behavior using the LAB Profile® tools and methods

  • Understand how your customers buy so you can sell more services and products – quicker

As a Consultant

  • Diagnose corporate & team culture to introduce change, and make it stick
  • Help leaders build high performance teams based on people’s strengths
  • Master the LAB Profile® Patterns to manage strategic meetings and high stakes negotiations
  • Help your clients develop effective marketing and sales strategies

This program has been approved by the ICF for 48 CCE credits for certified coaches.


Results you can expect

  • You’ll be able to pick up and respond to LAB Profile(R) patterns in live conversations.
  • Your clients will think you’re a genius – and they will be right!
  • Differentiate yourself in a market full of coaches, consultants and trainers

  • Help your clients get results quicker
  • Learn how to market, position and sell your services using below-conscious motivators
  • Earn more and reduce your stress with ready to go digital trainings

This certification is for you if:

You are experienced, and now want to expand your reach and increase your income as a trainer, consultant and coach.
learning mob
You know it’s important to stand out from the crowd by having unique skills & processes, that clients will love.
You are ready to learn a new set of skills and want to offer high quality digital, blended and live online programs.

Training Hours:

Time CET
2 PM
10 PM
1 PM
9 PM
Time ET
8 AM
4 PM
Time PT
5 AM
1 PM

What Will You Learn?

Week 1 (23-25 March 2022)

  •  Day 1: LAB Profile® refresh and advanced skills
  •  Day 2: Effective Recruiting & Career Coaching applying the LAB Profile®
  •  Day 3: Motivate and engage people by working with complex Behavior and Motivation Patterns

Week 2 (30 March – 1 April 2022)

  •  Day 4: How to deliver great Presentations using LAB Profile® (in person and virtual)
  •  Day 5: Create High Performance Teams, Organizational Culture Change
  •  Day 6: Consulting and Coaching on Marketing & Sales – identify Buyer Patterns for Corporate Clients

Week 3 (6-8 April 2022)

  •  Day 7: Skill Mastery for Consulting, Training, and Coaching
  •  Day 8: Use the LAB Profile® to sell Consulting and Coaching Programs
  •  Day 9: Integration and applications. Your next steps.

These practical live online sessions are augmented with our popular
LAB Profile® Digital Trainings –
on your own time in between the weeks.

Hit the ground running!

After the Training

with your own live, digital, live online & hybrid LAB Profile® trainings

You’ll be ready to offer LAB Profile®
Training, consulting, and coaching.

Live, digital, live online or hybrid!


You’ll be up and running

with live, digital and blended training

You also get a 1-year Gold membership

on our proprietary stp Digital Learning Platform

VALUE: $3000, included with your registration

“You don’t have to be a techie!”

We set it all setup for YOU including:

Learning Platform
Your Own Branded
Digital Learning Platform
  • Your own branded platform
  • Co-brand courses for every single corporate customer
  • We set up the platform for you!
learning video
High Quality
Learning Videos
  • LAB Profile® videos
  • Advanced LAB Profile® Technique Videos
  • Demonstration Videos

  • All produced in state-of-the-art
    micro training format!
Ready to use
Training Materials
  • Powerpoint Slides
  • Handouts
  • Materials for in person, live online,
    hybrid and digital Training
  • Start delivering trainings right away!

  • Flash Cards
  • Quizzes
  • Gamification
  • To maximise your student’s’s learning experience and learning success

Check out this sample video from the ready-to-go digital trainings

Only 25 places available

First 10 Places

$4897 USD
1 seat available
17% Discount

Next 10 Places

$5310 USD
10 seats available
10% Discount

Last 5 Places

$5900 USD
5 seats available

If you have any questions, please type your e-mail so that I can reach out to you personally.

The biggest return on investment

I must say that the dream of making the LAB Profile the cornerstone of my business and everything I do has now come to fruition. Of all the courses and investments I have made in my development over the years, your program has given me the biggest return on investment. I’m now so successful that I’m reaching full capacity.

And the real beauty of it is that you never stop learning, applying and learning even more!

David Klaasen, UK

I gained a lot of precious insights

This program has helped me find my “niche” and audience, make optimal use of LAB Profile® in marketing and the way I address topics to my potential clients in their appropriate way & style. Many thanks, Shelle! I gained a lot of precious insights and enjoyed the training very much!”

Claudia Falk, Schaffhausen, Switzerland

Truly exceptional training model

Extremely valuable learning both practically and personally. Great content, tone, and timing. Fun and Friendly. Shelle makes everyone feel recognized and respected. Awesome delivery. What’s unique is her personal contact and constant attention. Great experience. Totally worthwhile. Truly exceptional training model, delivered congruently and clearly.

William Cather, Charlotte, North Carolina, USA

This course has been life-changing.

The LAB Profile® Consultant/Trainer Certification Program has opened up many possibilities to develop a market/s for my own business plans. In my current workplace it can be used to better understand our clients, how we communicate with them, meet their needs and achieve our growth targets.

This course has been life-changing. I have learned an enormous amount about myself, the LAB Profile® and others. It has been an enriching experience. Loved it

Anne Lucas, Adelaide, Australia

An amazing experience!

The most engaging and helpful session I’ve attended in over 20 years. Practical and made me really think about how I communicate with others. 4 stars!!

Shelle was a wonderful guide throughout the entire 10 days. I learned a lot of new facilitation ideas just by watching. Her ability to ‘talk the talk’ is amazing. Without a doubt the LAB Profile ‘goddess’! My coaches were wonderful in running our integration group. I got new facilitation ideas, presentation and consulting skills and many practical applications. An amazing experience!

Richard Swiss, USA

130 endorsements for this program!

I must say that the dream of making the LAB Profile the cornerstone of my business and everything I do has now come to fruition. Of all the courses and investments I have made in my development over the years, your program has given me the biggest return on investment. I’m now so successful that I’m reaching full capacity.

And the real beauty of it is that you never stop learning, applying and learning even more!

David Klaasen, UK

“Wow, the most powerful course I have taken. It will be helpful in choosing clients and determining what the client really wants as well as teaching this tool. My sincerest thanks to you, Shelle and the coaches. The best 2 weeks vacation ever spent”.

Evelyn Peirce, Canada

“I loved the program and the sequence and application opportunities. There was never a dull moment! Shelle is versatile, engaging, entertaining, very perceptive and available to teach more than is in the program. The coaches were very willing to support us. I will use these skills to help others learn more easily in my training.”

Mary Blanchard, USA

“A practical, insightful and at the same time, rigorous program. I have a much better appreciation and deeper understanding of the patterns and how to use them. It will certainly enhance my communication and add to what I have already gained and know. I will be incorporating the LAB Profile as part of my programs. A great program! Thank you so much, Shelle and coaches.”

Jonathan Low, Malaysia

“A wonderful program that is valuable and insightful on both a professional and personal level. I will be able to make an immediate application to my presentation skills and the course materials are designed for future application in coaching and interviewing managers for development programs.

Our coach was lovely and very respectful of the needs of our group. The program is fun and a practical application of the LAB Profile tool. The best workshop I have ever attended in my professional career. Shelle is truly unique.”

Randi Kline, USA

“A great program! Lots of exercise to ‘play’ with the concepts in order to better understand them. Our coach had a lovely, caring approach. She used great analogies that kept the group focused. This will be immediately useful in putting together a training program for customer service as well as using the elements of LAB Profile over time. I will share the different functions with HR to help them be even better in areas of employee/labour relations, training and recruiting.”

Carole Landry, Canada

“Excellent program, well organized, good pace, great exercises. My coach was excellent, helpful, supportive and knowledgeable. I now have a product that I can ‘sell’ that is clearly different and very effective. I highly recommend this program to anyone who wants to communicate better in any medium.”

Gregg Hannah, Canada

“Amazing! Incredibly deep, yet practical; powerful, because the process of the course allowed us to achieve a high level of skill in a relatively short period of time. Thanks so much, Shelle. You are a masterful trainer. You so model what you teach. Your knowledge and skill are incredible. The coaches were all great; gracious and helpful. Each brought a unique energy and style.

This program will help us to refine and target sales and marketing materials to increase sales success in less time. It will allow me to refine and customize my offering and significantly improve my clients’results. I wish I had taken this program years ago.”

Randy Park, Canada

“The most engaging and helpful session I’ve attended in over 20 years. Practical and made me really think about how I communicate with others. 4 stars!! Shelle was a wonderful guide throughout the entire 10 days. I learned a lot of new facilitation ideas just by watching. Her ability to ‘talk the talk’ is amazing. Without a doubt the LAB Profile ‘goddess’! My coaches were wonderful in running our integration group. I got new facilitation ideas, presentation and consulting skills and many practical applications. An amazing experience!”

Richard Swiss, USA

“This program is the universal key to people’s doors. No words could possibly describe Shelle. The coaches were so helpful and resourceful. OUTSTANDING! Lots of fun. Exceeded my expectations.”

Nadia Talhi, Canada

“Excellent program for business application and professional development. It will help me to improve communication and resourcefulness in working with my team and the other sales teams. It is easier now to convey the right message to the right stakeholder. Thank you all for a great experience. This was truly transformational.”

Aretta Swanson, USA

“So full of practical, useable strategies with a multiplicity of applications. Shelle’s teaching style is close to genius. The coaches provided value in many ways. This program will expand and add specific strategies to my existing work and programs. This was an amazing experience! I will never be the same again. Thank you so much for a fabulous learning,”

Faythe Buchanan, Canada

“The program is great, and met my expectation to come from my country to learn it. Shelle is warm, thoughtful, pays attention to participants and she cares. She is great!”

Irene Corry, Indonesia

“Excellent training! I not only learned the LAB Profile, there was a lot of fun incorporated into the program. Shelle is a great trainer. This is one of the best trainings I have ever attended. It’s a good mix of lithium theory, exercises and fun.”

Michael Heitkoetter, Germany

“Wow! Intense, but a good intense. I was thoroughly pleased, with not only Shelle’s world known expertise and style, but also with the strong attention to complete learning with coaches involved. The message ‘ time = communication’ will resonate with our sales management teams. LAB Profile will provide new material we can overlay into current training /skillsets. Well done! Great activities and SUPER advice.”

Thomas Selba, USA

“TRANSFORMATIONAL! Shelle modelled and lived what she teaches. Engaging, focused, timely. I can strongly recommend this experience to someone wanting to take their lives and work to another level.”

Karen Drake, USA

“TRANSFORMATIONAL! Shelle modelled and lived what she teaches. Engaging, focused, timely. I can strongly recommend this experience to someone wanting to take their lives and work to another level.”

Niina Tsuchiya, Japan

“The LAB Profile® Consultant/Trainer Certification Program has opened up many possibilities to develop a market/s for my own business plans. In my current workplace it can be used to better understand our clients, how we communicate with them, meet their needs and achieve our growth targets.

This course has been life-changing. I have learned an enormous amount about myself, the LAB Profile® and others. It has been an enriching experience. Loved it!”

Anne Lucas, Adelaide, Australia

“This program has given me greater clarity of what I want to do, how to do it and how to achieve greater economic stability.

Shelle’s inspiration, engagement and humour has just been amazing!”

Anne Lucas, Adelaide, Australia

“Great! Really well-structured and wonderfully well-delivered. Engaging – Stretching. Great learning opportunity. I feel very privileged indeed to have been able to participate. Thank You!”

Caroline Frost, United Kingdom

“Very motivating and intensive program. I adore Shelle’s style in presenting, her sense of humour and energy flow.”

Anna Ivanova, Moscow, Russia

“Amazing life-changing experience that was multi-layered in many different ways. Astonishing – Fun. Learned a lot!! Thank you!”

Robin Heymans, Antwerp, Belgium

“It was a great opportunity in my life to spend 2 weeks with open-minded and kind colleagues. I learned real quality topics, with a great impact on our lives from the best trainer we could ever have.”

Gabriela Bondrea, Bucharest, Romania

Extremely valuable learning both practically and personally. Great content, tone, and timing. Fun and Friendly. Shelle makes everyone feel recognized and respected. Awesome delivery. What’s unique is her personal contact and constant attention. Great experience. Totally worthwhile. Truly exceptional training model, delivered congruently and clearly.

William Cather, Charlotte, North Carolina, USA

“I highly recommend the LAB Profile Consultant/Trainer course. It is the most powerful and fun learning programme I have been on and worth every bit of personal, physical and intellectual investment. It’s more than a tool kit, it’s the complete multifunctional personal development tool and needs not batteries!”

Ian Clarke, UK

“I enjoyed the program very much. A good mixture of teamwork and partner work, well structured. I love Shelle’s style, very authentic! Influencing in a very positive way. I’m motivated to stay in contact and learn more from Shelle.”

Bernd Koepke, Ratingen, Germany

“Great. Very satisfied. It went fast (even though it was two weeks!). It was a great opportunity to practice the skills and I have become more confident. I have met great people/friends that I will continue to learn with. I have met my goal of learning something new and challenging myself”

Laurie Flasko, Niagara Falls, Canada

“Thank you very much it was a perfect, very effective training. The program will help in understanding other people better and quickly.”

Marco Bogendoerfer, Zorneding, Germany

“This program has helped me find my “niche” and audience, make optimal use of LAB Profile® in marketing and the way I address topics to my potential clients in their appropriate way & style. Many thanks, Shelle! I gained a lot of precious insights and enjoyed the training very much!”

Claudia Falk, Schaffhausen, Switzerland

“The program is complete and well balanced. I plan to deliver LAB Profile training with a subset of patterns and even practitioner courses. I’ve gotten many useful tips to improve my communication in a more effective way and deliver better presentations.”

Luca Biotti, Ranco, Italy

“Thank you, Shelle for the amazing training experience, I liked the variety of activities, options of how to use the LAB Profile, demonstrations & more.”

Julia Roitenberg, Thornhill, Canada

“An excellent programme. It will help me to improve my relationships with friends and colleagues and understand them and their behaviour better. Our coaches were extremely helpful and supportive. We could not have had better.”

Janice N. Haigh, Wakefield, United Kingdom

“The program allows me to communicate better with everyone I know and be able to help others in a way that is in their best interest. Thank you.”

Janice N. Haigh, Wakefield, United Kingdom

“Very successful program. I got all the tools and knowledge that I needed which is the basis for working with the LAB Profile®. Thanks, the program was great.”

Michael Theissen, Bergkirchen, Germany

“An excellent two weeks spent nourishing both mind and spirit. Highly recommended!”

Bill Lewis, Kuala Lumpur, Malaysia

“Many thanks for the most complete and enriching training that I have ever taken.

Cédric Lüscher, Switzerland

Stimulating. Exciting. I can apply this to any part of our business to grow our business. And achieve more meaningful ways to cooperate better.

Yurina Shiraishi, Japan

Beyond my expectations. It is the best program I ever took in my life, and I take a lot of trainings every year. I am going to run LAB Profile® Practitioner and add the LAB Profile® to my current courses.

Ronit Goldberg, Israel

Shelle is excellent, along with the quality of the exchanges make this a WOW training!

Véronique Brottier, France

Wow! Loved every minute. You really are the Queen ! Outstanding.

Thelma Egerton, France

A time of grace ! What a pleas ure to model you Shelle and Marie-Claude (coach)!

Catherine Herrero Granadel

Extraordinary! Solid, expert, great trainer with many useful hints. One of the best decisions I have ever made in my life.

Annie Drolet, Montréal, Canada

Well structured, helped us form a better understanding of LAB Profile® to be able to build a business with it. This was the most complex seminar I have ever attended, not only because of the profound application of the tool, but also because of the ability to build a business with it.

Monica Ion, Romania

A training experience that made me progress on many levels. It is incredible just how much I have been able to learn and practice in 10 days. LAB Profile® techniques of course, but also coaching, training design, leadership, and even on marketing, which is not my field. You have brought me so much in your way of explaining simply and clearly, enabling us to get the skills very quickly “in the muscle”.

And the exercises were varied and fun to do. You gave us a beautiful gift: a training that is of remarkable quality, helpful and effective. You also helped me to progress on a personal level.

Pascaline Mercier, France

This training is high quality. I was able to improve my skills at my own pace. Excellent facilitation Shelle. You kept my attention with activities and humour from morning until night.

Sandrine Larroque-Loumiet, France

One of the best trainings I’ve attended. I will use it as a framework for our online marketing company.

Stefan Irmia, Romania

The program gave me the confidence I needed that I know the patterns in my muscles and can proceed with my business plans. The learning experience was a delight. It gave me the overall picture on one hand and the how to do it on the other hand. Thank you, it was one heck of an experience! I’ve learnt so much. It was indeed truly an outstanding experience, no doubt I gave myself a gift for life..

Thank you so much for being you. As wonderful as you are.

Tami Zifroni, Israel

Inspirational and of the highest quality. Absolutely the best training program that I have ever done. Fabulous!

Jackie Casey, UK

Amazing. I didn’t expect to go so far. It’s the first training I’ve done getting so much “in the muscle” and so much confidence in my skills. Thanks so much for enabling me to evolve at ‘high speed’.

Sylvie Talbot, Montréal, Canada

Shelle is very experienced and competent and always has a big heart.

Catherine Amman, Switzerland

Having learnt about LAB Profile with Shelle and then taking the ‘Consultant Trainer’ Course, I have found the ‘effect’ of the knowledge I have gained to be astounding. The sheer breadth and depth of understanding that has grown from my knowledge of the LAB Profile has given me an edge in the work I do and an ever-growing ability to understand people in any context.

The LAB Profile integrates into every topic I cover in professionally based training programmes and 1-1 coaching aimed at developing people.

For the audience the LAB Profile has the ‘wow’ factor and ignites curiosity about people and teams. It is always a massive hit and generates interest and fascination for the audience.

Ros Hunter, UK

“Expertly put together. I have been assisted to take a quick, steep learning journey. I have been able to grasp concepts and ideas, put them into practice, and learn for myself.”

“I have been able to make a dramatic improvement in my skills in understanding and communicating with others. The approach to teaching/learning has been wise, practical and enjoyable.”

Ian Crouchley, London, UK

“Great, professional, fun, lots of work.”

Christiene de Vries, AlterVision, The Netherlands

“It was brilliant – Thanks to Shelle and the coaches for creating such an exciting and fun learning environment!”

Ana Sanchez, Milton Keynes, UK

“Excellent in-depth program equipping you with expert knowledge and experience that can apply not only in work but in everyday life.”

“Pleasure to meet and work with Shelle!”

Chris Humphreys, Kingswood, Tadworth, UK

“I thought this was excellent – it exceeded my expectations and has given me much to take away – both professionally and personally.”

“Shelle, you state that your area of expertise is communication and influence – that is exactly what I have experienced. Stretching, rewarding and fun. Also a very good coaching team that was supportive and held the learning space extremely well.”

Mark Thompson, London, UK

“Excellent. Lots of learning above and beyond what was expected. Goals fulfilled.”

Ian Northcott Worcs, UK

“I came with a lot of trepidation. I knew it would be tough, but I was totally committed to this. There were times when I was tired, or anxious and I was carried through those moments, by Shell, the coaches and the colleagues on the course. I loved Shelle’s style and have learned huge amounts. What a model! I am so pleased I perservered through the initial difficulties.”

“Well, well worth the investment. What a great bunch of people to connect with.”

Merilyn Parker-Armitage, Bristol, UK

“Lasting and profound. What started off as tools and techniques turned seamlessly into appreciation of self and others, which for me, is magic”

“Fabulous, outstanding! Coaches were great!”

Gill Shaw, Twickenham, UK

“Excellent – real stretch, real insights, practical application and fun. I feel so much more resourceful now.”

“Thank you Shelle and coaches.”

Jenny Partridge, Berkshire, UK

“Great structure that has brought the individual aspects and combinations of the profiles to life in very real and practical ways.”

Neil Garrett-Harris, Sheffield, UK

“Time worthwhile and well spent! Shelle, you are a wizard professionally – great, as a person.”

Amnon Tsvieli, Arava, Israel

“Fantastic, more than I ever imagined. Very well planned and structured with the attendees development centric to the course rather than the course being centric. Far exceeds all my high expectations!”

Susan Terpilowski, London, UK

“I have a sense that I really learned (the use of) language for the first time in my life (as a linguist).”

Akihiko Uechi, Osaka, Japan

“Excellent learning, massive stretches, huge variety of applications, great fun – one of the best training courses I’ve been on; possibly the best. Loved every minute. Thank you and very cleverly crafted design of course! Especially last morning.”

Nikki Highmore, Worcs, UK

“Well structured; elegantly delivered with humour. What a great experience with such wonderful scope.”

John Killman, Bucks, UK

“Extremely well organized with a varied itinerary leading to great changes – in me. I’m really pleased to have attended – it was great.”

David Baynes, Lancashire, UK

“With this course I have not only reached my outcomes, I have more information and objectives about where to go with the LAB Profile.”

Arturo Nicora, Switzerland

“Superb program! Wonderfully presented. The ease with which Shelle layers in the language patterns, the anchoring, the 4 mat, etc, etc, is a great model. Loved the program. Learned loads and can apply everything to my work immediately.”

Fiona Wright, London, UK

“Powerful training model that can be used for coaching, training, marketing & sales. I loved the chance to sit and hear, and then get up and try it out, and then think about it, at home with the assignments. I loved the high speed evolution of knowledge.

I can’t remember ever taking a better, more worthwhile course. I learned so much about myself and others. I believe I will be more effective in the future, as a result of what I’ve learned.”

Joanne McDowall, Manitoba, Canada

“Without a doubt one, if not the, most intensive rigorous course I’ve ever done. You kind of knew you deserved the certification at the end, you’d been put through the mill and come out the other side better and stronger”

Mark Woods, United Kingdom

“Thanks Shelle. It is wonderful to see a master at work – I learned so much from just watching you. The coaching support was excellent.”

Gill Best, United Kingdom

“This course is of high standards, well-structured and varied. We were lucky enough to have a lot of personal support.”

Mary Talbot, Switzerland

“I came to learn techniques, I also learned about myself, about how other people may deal with the issues we were tackling. The learning exceeded expectations in many ways.”

Ilaria Vilkelis, Switzerland

“Very well constructed course that manages to get across a difficult subject. I liked the humour and also the balance between teaching and doing.”

Barry Gribben, North Ireland

“Best course I have ever been on.”

Sandra Pullen, United Kingdom

“1000 times even more valuable in many more ways than I anticipated. Stimulating, enriching, fascinating!”

Pauline Duncan-Thrasher, Canada

“Excellent training. Shelle’s style keeps you engaged all day. Great format. Mixed it up sufficiently without feeling lost or confused. Loved Chris’s stint on MR, very useful for me personally.

I have learned so much. I have been challenged in new ways and it has given me a new way of looking at my world.”

Claire McPhillips, United Kingdom

“Life changing – as I hoped it would be. Even more wide ranging uses than I’d thought.”

Sarah McCulloch, Ireland

“Extraordinary, great presentations, great pace, great people, the most positive training experience I have had to date. **** My highest Rating.”

Jim Whittle, USA

“Well designed for learning at the perfect pace. Transformational! Words can’t describe the impact on my perspective. Shelle, thank you. I was a skeptic at first and now I am an ambassador for your work.”

Patricia Tolppanen, Canada

“Excellent design, great fun, elegant process, all facilitating deep learning. Probably the best training I’ve undertaken. In fact, it is the best! I recommend it. Thank you!!!”

Joan Bird, United Kingdom

“Perfect fit at the right time at many levels, from the timing of tasks and activities up to my own personal timing for my own life.”

Brad White, Canada

“Very professionally organized! The best seminar I have taken internationally. The coaches were well trained. I really enjoyed meeting the other students. Very professional with caliber from different cultures. Shelle kept us entertained. Her knowledge and expertise brings an abundance of wealth and wisdom. I love her sense of humour and openness.”

Yukari Horiguchi, Japan

“I do not have enough words to describe the quality of the training, the warmth, humour, sensitivity, choice of coaches in this training.”

Teresa Pignatelli, Luxembourg

“Fantastic! Just do it! My coach was caring and attentive and supported us all so well.”

Julie Silfverberg, Ireland

This is just a quick note to thank you very much for all your help and to tell you how much I enjoyed the course - it was a great experience, I thoroughly enjoyed it and learnt an enormous amount - and met some really nice people into the bargain!

Michael Whitcroft, Managing Director, Scriptographic Publications Ltd, UK

Great atmosphere, contacts, delegates. Theory and practice quite balanced. Very professional! Great to learn from role models living the LAB Profile! Thank you. Please continue with the program, let’s spread the news!

Patricia Tonak, Germany

A fantastic experience I recommend highly to all of you who want to improve your influencing language. We were a great bunch of people from all continents with various background and objective. There were NLPérs, coaches, Teacher and Business people, etc. We were all very different, but had in common the interest in influencing and motivating ourselves and others with Words that Change Minds. And the trainer, Shelle Rose Charvet, was able to connect to all of us and “pick us up at our individual bus stop” and move us way further. I can say fro myself that the LAB Profile in a great tool with all of its flexibility and depth. I am really curious to how far I can go now…..

Anne Piper, Denmark

Absolutely excellent! It delivered much more than expected. Although difficult and frustrating at times, it was an excellent opportunity to stretch and grow. Fantastic knowledge, explained in a very simple way. Always engaging and energetic. If I could only model ¼ of this I would be very happy!

Gemma Norman, United Kingdom

Excellent! Well-structured and the flow reinforced learning. Great energy, humour and commitment to our learning. Great experiential learning!

Michael Cahill, United Kingdom

Excellent program, really enjoyed being a participant. Very good and thorough training, excellent imbedding of skills; very practical. Shelle was great and inspirational. Thanks ever so much!

Tineke Bosma, United Kingdom

Fantastic! The amazing discovery and journey on language that create a person’s destiny. Spread the LAB Profile around the GLOBE!

MD Taib Mat, Malaysia

Great – a tool for life! Shelle gave some awesome verbal examples. Overall, this credible training and tools should have a warning sign: “Be Careful! LAB Profile can change lives!” Thank you, deeply, Shelle.

Helen Walker, United Kingdom

“Shelle, there are not yet words to describe how wonderful a teacher you are and how brilliantly you put the pieces together. It was not only two weeks learning, it is many months of learning.”

Tarja Teitto-Hasan, I.O.D. Counselling and Training, Helsinki

“Shelle’s ‘WORDS THAT CHANGE MINDS – LAB PROFILE CONSULTANT/TRAINER CERTIFICATION PROGRAM is a comprehensive learning experience. The combination of demonstration, explanation and practice helps expand understanding. This is an important program. It provides direct and immediate applications for the corporate environment for both internal and external consultants. The insights gained will change your perspective and approach forever.”

Peter Dixon, G.I. Group Product Manager, Astra Pharma Mississauga, Canada

"Over the past ten years, I've taken a number of NLP-related trainings. Too often, I've left feeling overloaded, not empowered. The Words That Change Minds certification training was different. It gave me immediate access to incredibly useful skills, while still providing a depth of learning that I can develop for years to come. I consider my two weeks in Burlington to have been very profitably spent. All training should be this good!"

Chris Herbert The Insight Group Inc. Tempe, Arizona

Shelle’s course was one of the two best that I've ever attended…I’ve chosen to come back to the training this year [1999] as a coach. That means taking two weeks out of my schedule and paying most of my travel, lodging, and meal expenses just for the opportunity to be at this training once again!…Why am I doing that? I think that this is very valuable information and having the chance to absorb it again in a different role will put it even deeper into my repertoire…The book [Words that Change Minds] gives you a taste. But…both what Shelle talks about and the exercises participants perform take the LAB Profile to a level beyond what the book provides.

Chris Herbert The Insight Group Inc. Tempe, Arizona

Shelle, you are a fantastic trainer. Your ability to structure a learning experience is tremendous – but even more impressive is your ability to spot what is going on for each individual in the room. Awesome. My relationship with the English language is altered forever.

Anna McQuaid The Centre for Commercial Creativity U.K.

Brilliant! Your ability to notice each and every person and to respond is awesome. Some great exercises. Shelle, your performance was incredible.

Max Hellicar The Centre for Commercial Creativity U.K

Excellent – lots of feedback, both oral and written. High standards with communication about how to meet standards.

Jan Elfline Normal, Illinois

Incredible learning experience fits the LAB Profile into a new dimension of excitement and practicality.

Armand Kruger Vereeniging, South Africa

This is a life changing experience, a turning point in my life. I not only learned the LAB Profile, but learning more about myself and how to do things differently. This is now my “core tool” for understanding people. This is the first course that I have attended where I truly felt that what I have been taught has been integrated and embodied within myself.

George Nel Centurion, South Africa

Exciting – really intensive – useful and very well organized! A revealing experience! Unforgettable experience! It’s a powerful anchor!

Fabrizio Pirovano Milan, Italy

Excellent course helping me to understand what people say better with provides me with the skills to adapt my language when speaking to them.

Dawie van der Merwe Pretoria, South Africa

Content highly relevant to me. Context had very good energy, and facilitated stretching. It was a sufficiently comfortable way to get outside my comfort zone regularly! Thank you for sharing all the hard work you’ve done, Shelle! I appreciate the depth and breadth of your development and application work – you’re a great model for me.

Laurel Sanford Chicago, Illinois

Outstanding!!! Thank you very much for a fascinating personal adventure!

Ian Smith Cambridge, Ontario, Canada

Amazing stuff – as in material, specifically the LAB. Magnificent presenter – as in presence, force and energy. I knew this would be good and it was better. I have had great teachers in my life. Some stand out as the cream of excellent teachers. Now Shelle is added to that list. I thank you.

Anne Renew South Africa

“Excellent” – “Intensive” – “Satisfying”. The programme design allowed levels of complexity to be steadily layered into overall understanding of the profile and its application. I achieved the course and personal objectives fully and so much more.

Phil Stephenson PS Training and Development York, UK

A most valuable program – containing more directly applicable elements than I thought possible. I wouldn’t hesitate to recommend this program to someone else like me.

David Woolf London, UK

Well-designed, content was nicely progressive and cumulative which allowed for different levels of skill to develop. I enjoyed the content, the atmosphere and the opportunity to model a top presenter. Thank you.

Kaisa Leitola Helsinki, Finland

Very positive, well organized and framed. The combination of training techniques, information, visuals, exercises and feedback worked well for me. Thank you for a wonderful and generative program!

Juhree Zimmerman Vancouver, Canada

Outstanding program which not only gives us language mastery in our daily conversation but also how to train the LAB Profile at various levels of proficiency.

Zainal Rahman Singapore

The most enriching and powerful program I’ve attended. Seeing mastery at work, in all the areas we covered was the best modeling example I have seen. This seminar, as I knew it would, was the turning point that is going to launch me into taking my professional life in my own hands. I have gained skills which will allow me to achieve my objectives.

Chilina Hills Taverny, France

This has been a most rewarding and intensive experience. Every part of the program was first class. Professionalism was evident throughout the course. I particularly appreciated Shelle’s wealth of knowledge and talent to present with such authenticity. Her sense of humour lightened up the intensity of the learning process for me.

Mary Demetria Davis Lawrenceville, New Jersey

A solid learning experience in an atmosphere of total support – made up of specific learning and with the opportunity to notice useful and unuseful patterns in myself. Lots of excellent pointers – very good learning.

Ros Hunter Shrewsbury, U.K

Shelle, thank you so much for your wisdom, talking from the heart and making it look effortless! I’ve enjoyed learning on lots of different levels from you.

Clair Graham London, U.K.

Excellent. Forced (!) me to do what I haven’t done much of before – learn to use the patterns instead of just understanding them. Deepened my understanding of the LAB itself. Great variety of applications explored.

Sue Brinsley Hants, U.K.

Well planned and organised. The program hung together with a mix of activities and different speakers giving good contrast. An excellent course, good fun and learning.

Linda Gunnell London, U.K.

The most really credible training for certification program I have been in. Excellent training. All coaches and trainers really worked hard for us to learn and be able to work the patterns for me.

Joseph Calcaño Young NLP University Caracas, Venezuela

Let me reiterate that the course was in my opinion the best I have ever attended and will have a significant influence on my future.

Brendan McCarthy Human Resources Director, Irish Ferries Ireland

Should you do the LAB Profile® Certification program? If you are interested in using probably the best researched, most supported and most credible piece of NLP in your work with organisations, then the answer has to be ‘When?’, not ‘If?’. But, make no mistake; this is a serious certification program with standards to meet and a full agenda of conscious and unconscious learning.

Bob Janes, France

First of all I thought that Shelle was kidding when she mentioned that I could mix business and pleasure in Tuscany. I thought that I would have pleasure anyway in Italy, and that the last thing I would need was to have a training there..... Lucky I was totally wrong. I had massive pleasure and... the fun still goes on. Somehow I had an important personal break through. All of a sudden I realized what really mattered to me and now back in Amsterdam I transform my business according to new priorities..... Little by little life really starts to be different now..... 🙂

Albert Both Talentcoach, Netherlands

The LAB Profile Certification class was by far the best training experience I have ever had. There were standards to meet and it was hard, making and keeping the certification itself valuable. I met and worked with a diverse international group of people (both staff and students) who just sparkled with light and energy - it was such a privilege to work, study, and play with them, and now to know them as friends and contacts throughout the world is invaluable. (Hey, if I want to see the world, I have a place to stay now in Austria, Ireland, France, South Africa, Australia...the list goes on!) Oh, and my emerging business now has a much clearer and cleaner focus. I left feeling prepared to move forward with more confidence than ever before.

Mia Corinha, Massachusetts

Language is the powerful tool of influence in communication, and when it is used with integrity it is irresistible. I went on the LAB Profile course in 2007 to learn new things about how people communicate. I am a lawyer practicing law in Ireland. Lawyers are great communicators in court, in meetings and so forth, but we are not good communicators when it comes to communicating with our clients. I wanted to understand, why we are such poor communicators with our clients, in the hope that I could pass my knowledge onto other lawyers. The Lab Profile course taught me everything I wanted to know and more. I strongly recommend the course to anybody who wants to be an irresistible communicator.

Johnny Bourke, Dublin Ireland

What would I tell someone who wants to take the LAB Profile training?

If you enjoyed the book and want to take your learning to a greater level, consider taking the LAB Profile certification training. In ten days, you will acquire a deeper understanding of the LAB Profile patterns, allowing you to use this tool with confidence.

Shelle is an amazing trainer: she uses stories effectively to help us remember what we learn; and she intersperses classroom teaching with fun hands on exercises designed to take participants to a new level of mastery. We all learned a lot and had a great time! As an added bonus, being with people from around the world, made for an even richer experience.

Whether you want to apply the LAB Profile to recruiting, team building, coaching, marketing or other areas, the training and certification program will give you effective tools you can apply right away. But, don’t take my word for it, see for yourself!

Julie Fillion, Ottawa, Canada

It would be easy to say great things about Shelle and the LAB Profile Consultant /Trainer program but I will leave you to find that out for yourselves. What I will say is that I have worked on addressing the legacy of violent conflict and on conflict resolution in N. Ireland, Bosnia, Croatia, Serbia, Macedonia, and this past year in Gaza. I now know that had I had the skills required for the LAB Profile Consultant & Trainer Certification prior to my work in these countries my interventions would have been of greater benefit to those with whom I shared my experience. My analysis and thus understanding of individuals/groups through the use of LAB Profile will enhance my conflict resolution interventions. I believe myself to be better resourced for my life's purpose.


This is a challenging course where qualification standards are set high, so too are the standards in relation to course delivery, coaching support and supporting material. Shelle's high octane commitment lights up every day throughout the course with a dedicated, luminary, delivery of this most resourceful of skills. I am taking these new skills into the world of conflict resolution, I am particularly happy to do so.

Martin Snodden, Belfast Ireland

Attending the LAB profile consultant/trainer programme is like going on your very own magic carpet ride – genie included in the price (Shelle of course!)

Naturally, you pick your destination, but if you are serious about investing in yourself and your future, and exploring possibilities, then this is the programme for you. Not only do you get to develop your understanding of how to use words that change minds, across contexts, but you also learn how to avoid potential booby traps that could tarnish your success.

Shelle is a master trainer, with a wealth of skill and knowledge, who works her magic to equip you to consult and train at a deeper level of mastery. And what a dynamite genie she makes! The coaches are supportive and knowledgeable, providing you with meaningful feedback, and your learning process is carefully co-ordinated and managed. In short, the whole journey is elegant and stimulating.
I have no hesitation in recommending this programme to anyone who wants to learn more about influencing with integrity. It has certainly been one of the highlights of my career – personally and professionally.

Monique Stock, South Africa

“Thank you for the LAB Profile® Certification Experience, it is proving to be incredibly useful over every aspect of communication we encounter. I learned so much from the program and many of the really valuable lessons that have stayed with me are from the coaching sessions where "things" just happened unexpectedly but gave such insights into how we all communicate. It was a great learning experience!”

Richard Pentreath, Managing Director, Krumbs-Aha! UK


Frequently Asked Questions

1. What do I get for my investment in time and money?
The LAB Profile® will help you market and sell your services by working with the unconscious triggers that your customers have. It’s a state-of-the-art communication, negotiation and coaching tool that differentiates you from the rest of the trainer/consultant/coach market. You will also get a membership in our stp Digital Learning platform, enabling you to deliver digital and hybrid trainings with ready- made courses. And we set it up for you!
2. How will this get me more business?
This LAB Profile® certification with the digital training already set up means you can enter new markets, get new customers as well as have new training and coaching programs with your existing clients. With our stp Digital Learning Platform you’ll be able to massively scale your business and work with large corporate customers.
3. What’s the difference between the LAB Profile® and NLP Metaprograms?

NLP more than 60 Metaprograms mainly to describe how people are and how they act from a very general (not contextual) perspective. Still NLP doesn’t deliver a clearly defined methodology to identify a person’s Metaprograms or any applications for purposefully using these Metaprograms in conversations or negotiations.

The LAB Profile®, which many NLP trainers are now using, focuses on 14 contextual Categories which massively influence people’s behavior in given situations. The LAB Profile® delivers not only a structured approach and method to quickly identify these Patterns but also a rich set of applications in contexts such as coaching, negotiations, presentations, training, recruiting and leadership. This makes the LAB Profile® a practical and powerful toolset for trainers, coaches and professionals.

4. What is the difference between the LAB Profile® and Personality Profiles such as the MBTI etc.?

Personality profiles try to generally categorize people saying you are either this or that type of person. The LAB Profile® identifies and predicts contextual behaviour and motivation patterns and gives you clear guidelines how to situationally adjust your communication style to the needs of the person you‘re addressing. This makes the LAB Profile® a powerful tool to get the most out of every conversation. Never feel like a round peg in a square hole again.

5. Can I train the LAB Profile® as a standalone program only or will I be allowed to enrich my existing and successful programs with the LAB Profile® or just parts of it also?

It is entirely up to you. You can deliver pure LAB Profile® training programs (e.g. LAB Profile® Practitioner) and/or you just take what you need to add even more value to the training/coaching/consulting programs you already deliver.

6. How does LAB Profile® prevent people from faking their answers?

Unlike personality profiles, the LAB Profile® uses a set of very conversational identifying questions and indicators that do not reveal their true purpose to the interviewee. Only the LAB Profile® expert will know how to interpret the answers and work with the results. The key is that we are listening to the structure and not the content of what was said.

7. Will I have a chance to practice all the LAB Profile® applications and tools during the program?

Yes! In our live online program, you’ll have plenty of opportunities to practice. In fact, more than 50% of the course time is practice time in breakout groups and peer-to-peer sessions – with lots of feedback to nourish what you are doing.

8. Can I upload my own content and courses to stp Digital Learning Platform?

Yes! We will set up the platform with the ready made LAB Profile® courses so you can hit the ground running right away. You can then add your own courses or course elements (videos, audios, handouts, quizzes) with so you get the most out of stp Digital Learning Platform to boost your business.

9. Is there a LAB Profile® trainer community?

There is a LAB Profile® LinkedIn group and we also encourage our trainers to directly connect with each other. This gives you the chance to exchange information and knowledge as well as cooperate in larger projects.

Meet your trainer,
Shelle Rose Charvet

is the founder of The Institute for Influence. She is a bestselling author and the international expert on Influencing Language, researching and teaching for over 30 years.

Her first book, Words That Change Minds, is an international bestseller, available in 15 languages, and a Forbes best management book.

Organizations in over 30 countries ask Shelle to help them increase their impact and influence.

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As a top international speaker,
Shelle has been inducted to the Canadian Speaking Hall of Fame,
and recognized as a Global Speaking Fellow by the Global Speakers Federation.
She has earned the Certified Speaking Professional and Certified Virtual Presenter designations.

Andreas Plienegger

is an expert in results-driven communication in sales and leadership. He is a 25-year sales and sales management veteran with a proven track record in international industry, IT and service organizations.

He is a leading international sales & leadership trainer and consultat and has been successfully working with the LAB Profile® for many years, helping his customers to boost their success and establish sustainable business models.

Andreas is a university lecturer also, teaching sales and sales leadership at several well-established universities. He is a LAB Profile® Trainer & Master Consultant and LAB Profile® Group Coach.