Words that change minds (logo)

Consulting to
Increase Your Impact
with Your Customers

By Shelle Rose Charvet

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Shelle – Consulting

“It’s been a pleasure getting to know Shelle and her approach over the past several months. She
provided new insights into our messaging and marketing, worked hard to understand our
business, industry, target customers and sales strategies.
She was also just fun to work with.”

Tim O’Connor

Strategic Projects Lead, Results, Alberta, Canada

A neighbor of mine owns a small company that designs and builds sunrooms, in Canada’s dark and cold wintertime. I asked him, “Have you checked out your ads for the language you’re using?” His ads used mainly Away From language: “So are you tired of the dark in the wintertime?” He had a variety of ads, but they were all in Away From phrases, about what people want to avoid and get away from.

So I suggested doing an A/B test in his Google ads, using both Toward and Away From ads.

Shelle light blue

The Toward ads talked about what people want:

  • “Want more light in your place in the wintertime?”
  • “Would you love to have more flowers, more space, and more light in your house?”

The Away From ads talked about what people want to get away from:

  • “Tired of not having enough space?”
  • “Is it too dark at home in the winter?”

“Interestingly, it turned out in his case, the clicks were split almost half and half on the Toward and Away From ad, which meant he’d only been reaching half of his potential audience.”
– Shelle

Shelle Rose Charvet

A tiny example of what companies are missing
if they don’t understand the hidden aspects of
why and how their customers buy or don’t buy!

When you want to increase your impact,
improve response rates, and
have your customers become your advocates.

A highly successful mutual fund company needed to improve their sales closing ratio
to make better use of their time. That meant finding out the difference between those
clients who were just “just looking” versus those who were seriously looking for a new financial advisor.
It turned out that there were significant differences in the below-conscious Motivation Triggers™ in their high value clients and in the “tire kicking” group of prospects.

As a result of understanding these critical differences, we were able to design their sales process to match how the customers decide, helped with branding, slogan development and website design. They reported dramatically increased closing rates and overall sales.

Shelle enables organizations to
understand their customers’ Buying Journey,
and in partnership with you,
develops the strategic Words That Change Minds
to attract and retain your customers.

she-s-excited-about-her-new-project

Every consulting engagement is different!

“We, in Bayer, have worked with Shelle Rose Charvet
for well over a year, and are we glad we found her!
She has helped us to better understand our audience and
tailor our messages but moreover she herself has also infected us
with her own enthusiastic, entertaining yet informative style.”

Declan Mc Guinness

Global Issue Manager, Bayer AG, Berlin

“We significantly increased the response rate to our direct marketing by
matching the language in communications to the correct
LAB Profile® Motivation Trigger for our target group.”

Martin Hill

VP Marketing, Lawson Enterprise Software, Europe

“Shelle has had a very positive working relationship with RBC.
She has delivered expert communications insights for RBC in support
of our brand initiatives, providing key benefits to our organization.
She has been particularly helpful in working with our group to understand and
respond appropriately to the triggers that motivate our clients’ behaviour.
It has been a pleasure working with Shelle.”

Jim Torrance

Director, Brand Strategy, RBC Financial Group, Toronto

Just let me know what you’re looking for and let’s talk!

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