Influence People
Through Your Words
Forbes Best Management Book
For Entrepreneurs and Executives
How to Master Influencing Language and Get What You Want, Without Manipulating.
Do you know people who are hard to convince? Who dismiss ideas before even thinking about them?
Want to know how to influence people, without being manipulative?
What if you could find out how people get motivated, make decisions, and be more persuasive with everyone?
Discover the right words with the right people, and get through the “Communication Wall”.
Steve Andreas
NLP Developer and Trainer, Colorado
“Shelle, I can’t tell you how pleased and impressed I am after watching you teach in this program. I don’t know if you realize how critical I can be–and you gave me no opportunity to demonstrate that skill! I have respected your work for years, but I was unprepared for the richness of the program–especially the organization, sequencing, and nonverbal delivery.
This program ought to be mandatory in any program including training/presentation skills!”
Seth Godin
Author of Tribes
“The shift in power to the customer is now a certainty. In her engaging book,
Shelle lays out precisely what’s going on and how to think about it.”
Jack Canfield
Co-author of Chicken Soup for the Soul
“Words that Change Minds is a remarkable book. Shelle illustrates, in clear language, those factors that will motivate people. She demonstrates how to communicate, how to sell, how to manage, all that while respecting people at a deep level. Her examples, often highly amusing, will allow you to recognize those around you, and to know what to do about them.”
Kathleen Dameron
International Diversity and Cross Cultural Facilitator & Speaker
“Shelle attended my Transform Racism Program.
Facing a hot, sensitive subject, RACISM, she truly used the right words to help other participants learn how to influence others towards more racial openness and inclusion.
When searching how to handle a racial incident, while fellow participants focused on consoling the victim, Shelle quickly accepted the greater challenge to apply her skills to how can we “change the minds / behaviors” of the perpetrators in racial incidents.”
Dianne Lowther
Founder, Brilliant Minds (Training & Development) Ltd., UK
“Shelle is an entertaining and engaging speaker with a sparkling stage presence and a winning way with words – but her true gift is her ability to talk about the issues – the ones nobody else is brave enough to put in the spotlight.”
Find out why Donald Miller of StoryBrand called Shelle a
‘freak of nature’
Why Should You Test Your Influence?
Learning and Certification Programs
Advanced Business Influence Program
Master the Language of Influence.
LAB Profile®
Consultant / Trainer /
Coach Certification
Trainers, coaches and consultants, get your license so you can offer a new line of business your clients will pay you well for!
Online Learning Programs
Take any number of courses from presenting ideas to skeptical people, ending stage fright, building long-term relationships with clients, and more!
Interested in Working Directly with Shelle?
Shelle takes on a handful of speaking, training and
consulting projects each year. She helps organizations
influence better, identify their buyers’ journey,
the psychological triggers, language to use and avoid,
and how to write their key messaging for the buying process.
Click to discover how you can work with Shelle.
Find out what people are saying
The biggest return on investment
I must say that the dream of making the LAB Profile the cornerstone of my business and everything I do has now come to fruition. Of all the courses and investments I have made in my development over the years, your program has given me the biggest return on investment. I’m now so successful that I’m reaching full capacity.
And the real beauty of it is that you never stop learning, applying and learning even more!
David Klaasen
UK
I gained a lot of precious insights
This program has helped me find my “niche” and audience, make optimal use of LAB Profile® in marketing and the way I address topics to my potential clients in their appropriate way & style. Many thanks, Shelle! I gained a lot of precious insights and enjoyed the training very much!”
Claudia Falk
Schaffhausen, Switzerland
Truly exceptional training model
Extremely valuable learning both practically and personally. Great content, tone, and timing. Fun and Friendly. Shelle makes everyone feel recognized and respected. Awesome delivery. What’s unique is her personal contact and constant attention. Great experience. Totally worthwhile. Truly exceptional training model, delivered congruently and clearly.
William Cather
Charlotte, North Carolina, USA
This course has been life-changing.
This course has been life-changing. I have learned an enormous amount about myself, the LAB Profile® and others. It has been an enriching experience. Loved it.
Anne Lucas
Adelaide, Australia
An amazing experience!
Shelle was a wonderful guide throughout the entire 10 days. I learned a lot of new facilitation ideas just by watching. Her ability to ‘talk the talk’ is amazing. Without a doubt the LAB Profile ‘goddess’! My coaches were wonderful in running our integration group. I got new facilitation ideas, presentation and consulting skills and many practical applications. An amazing experience!
Richard Swiss
USA
Write Persuasively with AI
Artificial Intelligence that improves your persuasive writing.
Our software for email: Identifies what is motivating people. Helps you use the right language to get a positive response. Now you can avoid inadvertently saying the wrong thing.