Is your Workforce Proactive or Reactive?

Is your Workforce Proactive or Reactive?PROACTIVEProactive people initiate. They tend to act with little or no consideration; to jump into situations without thinking or analyzing. They may upset some people because they can bulldoze ahead with what they want to do....

Service with a Snarl

Service with a SnarlCustomer Outrage is Justifiedby Catherine RahalShelle Rose Charvet says there’s a crisis in customer service.
Judging in part from the mail I received in response to my columns on bank and cable company services, she’s hit the nail squarely on the...

Words that Work

Words that WorkDespite sea change in customer attitudes, companies are still talking down to their clientele.  All it takes is a subtle shift in your marketing language to produce noticeable resultsby Shelle Rose Charvet PROFITguide.com / February 12, 2004There’s...

The Fruits of Wrath

The Fruits of Wrath Believe it or not, angry customers represent your highest revenue potential.  Here’s how to win their hearts. by Shelle Rose Charvet PROFITguide.com / April 16, 2004 Unless your company is perfect, lucky or both, you and your staff have been...

Campaigners Sent Knocking in Tight Races

Campaigners Sent Knocking in Tight Races Door-to-door approach gains in popularity for one very good reason:  It actually works. by Gloria Galloway The Globe and Mail / June 7, 2004 CALEDON, ONT – The slightly built woman folded her arms in front of her chest and...