Test Your Influence
Discover your LAB Profile® — created by Rodger Bailey, brought to the world by Shelle Rose Charvet
assessment
full profile
today
The same LAB Profile® you learn how to use in my $699 LAB Profile® Online Program — yours free.
Leaders, coaches, and trainers in 30+ countries have used Shelle’s work to discover their patterns — and change how they communicate forever. Your turn.
A message from Shelle
Languages
Countries
Patterns revealed
Forbes
Best management book
The Challenge
You're good at what you do. So why does communication still feel like guesswork?
You’ve prepared. You’ve adapted. You’ve tried harder. And yet — some conversations still go sideways.
You present a perfectly logical idea and someone pushes back for no apparent reason.
You motivate one team member brilliantly and can’t reach another using the exact same approach.
You know what you want to achieve. Getting others on board is the harder part.
You adapt your style — but you’re still guessing at what people actually need to hear.
The frustrating part? It’s not about trying harder. What’s missing is the map — a precise, practical system for understanding what actually drives this person, in this context, right now.
Ready to stop guessing — and start knowing?
What makes this different
This is not a personality profile.
You’ve probably taken one before — DISC, Myers-Briggs, Enneagram. Interesting. But they assign you a fixed type and leave you there. The LAB Profile® works on a completely different principle.
| Standard Personality Profiles | The LAB Profile® |
|---|---|
| Assign you a fixed type based on personality | Shows how you're motivated right now, in this specific context |
| Treat motivation as a permanent trait | Recognises that what drives you shifts — by situation, relationship, and role |
| Interesting to learn. Often hard to apply. | Gives you the exact language to use with each person, starting today |
| One fixed label across all contexts: work, home, conflict | Context-specific: who you're with, what you're doing, where and when — all matter |
Your guide
Shelle Rose Charvet
“Change your words. Change their minds.”
I am the international expert on Influencing Language — researching, teaching, and applying it across more than 30 countries for over 30 years. I wrote Words That Change Minds — the definitive book on the LAB Profile®, a Forbes Best Management Book now available in 20 languages.
The LAB Profile® was created by Rodger Bailey. I wrote the book on how to use it — then spent three decades developing its real-world applications across leadership, sales, coaching, recruitment, conflict resolution, and organisational change.
I’m not here to tell you who you are. I’m here to give you the map — so you can stop guessing and start communicating with precision.
- Author of ‘Words That Change Minds’ — Forbes Best Management Book, 20 languages
- Inducted to the Canadian Speaking Hall of Fame
- Global Speaking Fellow, Global Speakers Federation
- Certified Speaking Professional · Certified Virtual Presenter
- Organisations in 30+ countries ask me to help increase their impact and influence
Your results
What you'll discover about yourself
Your LAB Profile® is not a life sentence — what motivates you shifts by context. Who you’re with, what you’re doing, where and when: all of it matters. That’s precisely what makes this so useful.
What direction are you moving in?
Where does your conviction come from?
Possibilities, or a proven process?
People or outcomes?
Who this is for
What you'll be able to do differently
- Understand why the same approach motivates one person and alienates another
- Stop guessing what your team needs — profile it
- Reduce resistance when introducing change
- Build high-performance teams by design, not luck
- Get to the real motivation behind what clients say they want
- Shorten sales cycles by speaking to how people actually decide
- Reduce friction in negotiations and difficult conversations
- Know exactly which words will land — and which will create resistance
Ready to stop guessing — and start knowing?
The difference it makes
What changes when you know this
These are the outcomes my community reports after learning to apply the LAB Profile® — in real work, with real people, from day one.
Your words land — with less effort
Resistance drops. Cooperation rises.
You understand why people do what they do
You lead, sell, and coach with precision
After your profile, you’ll discover how to use these patterns with the people who push back the most — your most skeptical colleagues, clients, and decision-makers. I’ll show you exactly how, once you’ve seen your results.
What people say
Everything is actionable. Your course is dense and fun to go through. I’m so grateful you replicate what theory defines into a step-by-step growing journey. It’s my turn to practise in my daily life so that it becomes as natural as breathing.
Aoi Takahashi
Operations Strategy Specialist, Japan
I was helping our Autism Consultants prepare for coaching their neurodivergent teams. What was most rewarding was seeing their perspective shift — from finding it challenging to communicate, to being excited to start speaking their team’s language. This makes a huge impact on neuroinclusion at work.
Matija Squire
Motivational Science Lead, Untapped Talent, Sydney, Australia
The Advanced Business Influence course is one of the best learning experiences I have ever had. Each short lesson builds on the previous ones, and before you know it you have developed powerful skills that you never imagined you could acquire so quickly and so easily.
Jan Elfline
EdD, MCC, Master Coach and Trainer, Illinois, USA
I can ensure that ABI is a must program for everyone seeking to master their communication skills. Words have changed my mind and now they are changing the minds of my clients and students through my coaching and training.
Yerzhan Bilyalov
Founding Partner, NYCoaching, Almaty, Kazakhstan
This program has helped me find my niche and audience, make optimal use of the LAB Profile® in marketing, and address topics to my potential clients in their appropriate way and style. I gained a lot of precious insights.
Claudia Falk
Schaffhausen, Switzerland
At first I was unsure if I would be a good fit — I had the impression the program was tailored to corporate environments and life coaches. I am living my reward every morning when I watch a new video and learn from you.
Marcia Brasini
Body and Soul Silversmith, Gettysburg, USA
I can tell you that my overall feeling about the program is that it is very valuable — it is making a difference in the way I approach others and myself, and I know it will make a real difference in my relationships. I just love your program.
Rogelio Perez
Mexico
Common questions
Questions people ask before taking the assessment
What is the LAB Profile®?
The LAB Profile® (Language and Behavior Profile) is a practical system for understanding how people get motivated, make decisions, and process information — created by Rodger Bailey and developed by Shelle Rose Charvet.
Unlike personality tests, it shows how your patterns shift depending on context — who you are with, what you are doing, where and when. It covers 14 patterns across two categories: Motivation Patterns and Productivity Patterns.
How is this different from Myers-Briggs, DISC, or the Enneagram?
Standard personality profiles assign you a fixed type based on who you are. The LAB Profile® is context-specific — it shows how you are motivated right now, in a particular situation.
It also gives you specific Influencing Language to use with other people based on their patterns — making it immediately practical, not just interesting.
Is my profile permanent? Will my patterns change?
No — your LAB Profile® is not a life sentence. What motivates you shifts by context. The same person can have different patterns at work versus at home, in a routine situation versus under pressure, or when working alone versus with a team.
This context-sensitivity is what makes the LAB Profile® so precise and so much more useful than a static personality label.
Who created the LAB Profile®?
The LAB Profile® was created by Rodger Bailey, based on NLP Meta Programs. I wrote the definitive book on how to use it — Words That Change Minds — now a Forbes Best Management Book available in 20 languages.
I’ve spent over 30 years developing practical applications of the LAB Profile® across leadership, sales, coaching, recruiting, and organisational change in more than 30 countries.
What will I receive after completing the assessment?
You’ll receive a personalised report covering all 14 LAB Profile® patterns — 6 Motivation Patterns and 8 Productivity Patterns. Each pattern includes what it means for you, how it shows up in your work, and practical recommendations.
Results are delivered instantly. No credit card required. The assessment takes about 10 minutes.
I already know NLP and Meta Programs. Will this teach me anything new?
Yes. The LAB Profile® takes NLP Meta Programs into applied territory that most NLP training never reaches — precise, context-sensitive language patterns with immediate practical results.
Most NLP practitioners are surprised by how much further this goes, and how quickly it works in real conversations.
How long does the assessment take?
About 10 minutes. You choose a work context before starting, then answer a series of questions. There are no right or wrong answers — only your patterns. Results are delivered instantly. Completely free, no credit card required.
After your profile
Ready to go beyond your own patterns?
Your profile shows you how you get motivated. The next step is learning to read — and influence — the people around you. Starting with the ones who push back the hardest.
The Presenting Ideas to Skeptical People audio program gives you my four-step method for getting through to people who resist, dismiss, or simply don’t respond the way you expect. Includes a real-time demonstration with an actual skeptic.
Available immediately after you receive your profile.
Presenting Ideas to Skeptical People
Audio program with live demonstration — by Shelle Rose Charvet
- My 4-step method for influencing people who push back
- Real-time demonstration with an actual skeptic
- Works in leadership, sales, coaching, and everyday conversations
- Based on the LAB Profile® Influencing Language system
- Instant digital download — listen today
19
USD · One-time · Instant access
The same LAB Profile® you learn how to use in my $699 LAB Profile® Online Program — yours free.
Start with your own profile. The rest follows.
Leaders, coaches, and trainers in 30+ countries have used Shelle’s work to discover their patterns — and change how they communicate forever. Your turn.
Free · Full 14-pattern profile · Instant results · No credit card